(February 25, 2020). Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Without any further ado, please enjoy this article. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". These trends are unsurprising for several reasons. (image via Vivid Seats) Vivid Seats also notes . All Rights Reserved. K-Pop itself has been crafted with the goal of accessibility in mind. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Througha proactive, data-driven approach to growing their audience. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. There was some surprises like Loona's female count being so high, 70% is really high for girl group. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. The Western Hemisphere: K-Pop Consumption and Engagement. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Learn more about how Statista can support your business. February 14, 2022. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz This is a BETA experience. . Visuals Visuals Visuals. Chart. Korean Foundation for International Cultural Exchange. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. You only have access to basic statistics. Check your email for magic link to sign-in. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. 1. K-pop is a genre of South Korean popular music. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. One of the administrators behindthe BTS on Billboard! But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. There are 240 respondents in this survey with 140 of them come from the US. If you are an admin, please authenticate by logging in again. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Korean Foundation for International Cultural Exchange. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. It isn't just BTS fans who are this passionate. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. K-pop fan activism within the BLM movement emerges from this broader history. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. February 25, 2020. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Following them, there are 35% of the respondents believe K-pop is time-consuming. The money is mostly obtained from parents or working part-time jobs. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. The ideal entry-level account for individual users. Finally, audiences who are 55 years old and above make up 2% of site traffic. Japan, the second largest music market after the United States, has a massive K-Pop following. Yet K-Pop has made great strides in bridging the cultural divide. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Fans recently crowdfunded around 3 million baht (around $95,000) to . Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. They appoint South Korean stars as brand ambassadors . BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Spanish tracks and collaborated with local artists. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. statistic alerts) please log in with your personal account. Original question: "How popular is K-pop in your country at the moment? We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. However, K-Pop history has seen some exceptions, for example, TWICE. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. Considering the fact that young women make up a significant demographic in K-pop . Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019.
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